Amazon & Netflix are changing consumer expectations of how they want to interact with “lame” industries like insurance. New business models like a sharing economy (Airbnb and Uber) and social brokers are emerging in insurance. Disruptors in the market called “Insurtech” innovators are capitalizing upon these opportunities. The insurance industry of tomorrow, will be incredibly different from what we see today. Unlike today, it will be a technology savvy, youthful and cool market to work in. Millennials will be a big part of that change. Laura is VP of Business Innovation for Guidewire Software. She keeps her finger on the pulse of insurance industry disruption to coach carriers on how they can innovate their business and achieve a competitive advantage. She brings innovative ideas from the field into Guidewire products; there are now five InsuranceSuite features that represent her development initiatives. Before joining Guidewire 11 years ago, Laura worked as a consultant for Deloitte and Accenture, but started her career in the insurance industry working at State Farm Insurance. She has an MBA from the University of Toronto. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx